Effective Steps to Boost Employee Engagement
Employee engagement is a by-product of effective communication. We explore some ways to keep your talents happy, fulfilled, and less likely to search for greener pastures.
Employee engagement is a phrase that you’ll hear a lot in the HR world, and for good reason: it’s what makes companies work. Simply put, employee engagement is the level of passion and motivation that workers have for the work that they do. It’s also something which motivates employees to put in their best efforts and work according to their true potential.1
According to Forbes, only 15% of employees are engaged, loyal, and committed to their organisation. Meanwhile, 67% of the workforce is not engaged: they’re happy enough, but they don’t feel an emotional connection to the company. Lastly, 18% are actively disengaged. They’re unhappy and unproductive, even if they’re highly-skilled talents in their field.2
Now that we know what employee engagement is, let’s look into some steps to improve it in your organisation.
Step 1: Define & Emphasise Your Purpose
Your business has a purpose and a set of values—you just may not have defined them yet. Purpose and values form the foundation of your company’s organisational culture. ; they direct your policies, how you do business, and the impact you make on your workers and customers.
Once you’ve identified your values, the difficult part is living by example. Have your leaders model these values. Talk about them on your HR comms material. Embed them in your company policies. Make them an integral part of your workplace culture. Only by actively holding yourself accountable to these values and demonstrating them, can they become meaningful in the eyes of your employees.
Step 2: Prioritise People
Above all, your people are the heart of your company. So if your employees feel devalued, they’ll be less likely to form a positive emotional connection to the organisation. Micromanaging, inflexibility, and being stingy with salary and benefits are sure-fire ways to lower employee morale, creating actively disengaged employees.
Step 3: Create a Balance
The employer is no longer the undisputed boss of the workplace in today’s culture. A savvy business owner treats their workers as equals, even as they delegate work to them. So don’t hold your workers to the kind of standards that you would struggle to live up to. At the same time, identify that each employee is an individual, with their own definition of work-life balance.
Step 4: Perfect Your Communication for better employee engagement
Effective communication is a two-way street. As managers and business owners, we often make the mistake of using HR comms only to tell our employees what we want from them. Rarely do we take the time to listen to their verbal and non-verbal feedback. If your company suffers from low productivity and a high turnover, your employees are communicating to you that something is wrong. It’s time to stop and listen. It can be immensely difficult to implement these strategies without an understanding of the culture of your employees—a common challenge when expanding overseas.
AYP Group’s PEO professionals are experts in regional laws and culture and can advise you on how to effectively communicate with your overseas and remote workers. With a proven track record in boosting employee engagement across Asia Pacific, your business and your people are in safe hands with us.