Main Role:

In charge of all paid media, including Google Ads, Facebook Ads, LinkedIN, YouTube, and other platforms as needed.


  • Take ownership of paid media campaigns such as Google ads & Facebook ads
  • Develop strategic paid campaign structure and budgeting across all target audiences and platforms
  • Improve performance of paid campaigns and increase monthly MQLs

Job Description:

  • Create & execute a strong performance marketing strategy
  • Provide data-driven research and insights to achieve marketing objectives
  • Drive user acquisition and business growth for online channels
  • Conduct A/B tests to constantly iterate and test campaign variants, identify insights, creative strategies and targeting to drive marketing spend efficiency
  • Work closely with agency and /or internal web team in website optimization to enhance website performance and performance tracking
  • Perform website content update and landing page creation
  • Allocate budgets and analyze and recommend modifications to ad spends
  • Set up marketing, advertising and performance goals for the brand
  • Optimize marketing budgets to maximize Cost per Acquisition (CPA) and efficiently scale new customers
  • Manage ad placements, target the relevant interests and topics and use Google’s in-market audiences
  • Set acquisition and growth targets for marketing teams spread across various channels such as social, search, paid search, mobile, display, etc.
  • Tweak strategies and budgets based on current performance to maximize ROI

Skills / Requirements:

  • Advanced knowledge & Experience in Ads management tools for various platforms, such
  • as Google Ads, Facebook Ads, & LinkedIn ads, with successful track record
  • Solid experience with marketing analytics tools such as Google Analytics
  • Hands-on experience in tools such as SEMrush
  • Ability to prioritize, meet deadlines and be adaptable and focused
  • Strong analytical skills and a data-driven approach to problem-solving
  • Experience in Digital Marketing for B2B

Good to have / Advantageous:

  • Experience Running Digital Campaign Across SE Asia / APAC Region

Envision a career with us at AYP Group

Capitalizing on our success, we thrive to expand our multi-talented team to be bigger and stronger. As no strangers to remote-working, we provide all employees with remote work / workstation benefits to promote productivity, comfort and support, all while encouraging both individuality and teamwork when getting projects done.

We aim to create an environment where everyone feels driven, valued and heard, hence, you are encouraged to be open and share your ideas – as learning never ends at AYP Group, where we also have an extensive talent development plan to ensure continuous upskilling and gaining new insights.

Work hard, play hard is what we believe in. We organize plenty of get-togethers and team bonding activities for our team to get some down time, and have fun with one another.

AYP Group is an organization with a strong presence in Asia Pacific. Not only will you have opportunities for global exposure, you will also experience cross-cultural collaboration with teams from other countries.


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