What is the difference between a company mission and a shared purpose?

A common misconception of shared purpose is organizational mission and vision. A vision usually envisions the future outlook of your organization and inspires your employees to achieve.

A mission describes what your company is doing and what ambitious goals are your company working on to achieve the vision. A shared purpose inspires your people to believe "why" they should work with you;

it gives meaningful reasons to explain your organization's existence beyond profit-making.

Shared purpose drives positive employee-employer and team relationships.