What is the GMV growth potential in Southeast Asia?

In terms of gross merchandise value (GMV), Vietnam has the highest growth potential to reach 31% (49 billion) in 2025, followed by the Philippines, with an expected GMV growth of 20% (35 billion).

All 6 countries from SEA, including Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam, are anticipated to reach double-digit growth in GMV in 2025. We recommend companies who wish to scale fast to focus business expansion in South East Asia.

Find out which country has the highest growth potential.