Do creative companies perform better in financial results?

The answer is yes. Creative companies perform better than their peers on financial metrics. Organic revenue growth was above the average of 67% of the companies, while net enterprise value (NEV) was above the average of 74%.

Future potential earnings are higher for innovative businesses. Besides helping the products and services to stand out from the competition, creativity will give companies marketing advantages.

In contrast, less innovative companies will experience slower growth in future earnings.